Jeep Wrangler - Smoky Mountain

Set in New Hampshire’s White Mountains during winter, this series explores the relationship between vehicle, environment, and atmosphere. Snow-covered roads, frost-lined trees, and distant mountain peaks create a quiet, monochromatic landscape that naturally complements the white finish of the Jeep Wrangler Smoky Mountain Edition.

The imagery leans into the character suggested by the model’s name, using filtered light and subtle atmospheric haze to evoke a sense of depth and stillness within the forest. By blending real winter conditions with motivated lighting, the project emphasizes the Wrangler’s form and presence while grounding the visuals in a setting that feels deliberate, immersive, and true to place.