BMW X5 - Chase Your Dreams

This personal project with my BMW X5 was an exercise in emulating the visual style of OEM automotive campaigns while adding an inspirational, personal touch. The concept paired the vehicle with dramatic coastal vistas on Massachusetts’ Cape Cod, capturing light and environment that complemented the car’s lines and form.

Every element was carefully considered to achieve a polished, authentic aesthetic—from European plates and registration stickers to meticulously prepared paintwork. Some images also incorporate subtle motivational typography, conceptually inspired by BMW’s “The Ultimate Driving Machine” campaign and integrated with the car’s position and movement in the frame. The combination of composition, environment, styling, and typography results in cinematic, editorial imagery with a unique voice.

The project reflects the value of investing in personal work: experimenting with concept, location, and execution to grow as a creative and refine a portfolio capable of attracting high-level commercial opportunities.