Ford Bronco - Between Play and Wilderness

The Ford Bronco carries a rare duality—equally at home in light-hearted adventure as it is in raw, untamed terrain. This stills project was built around expressing that contrast through atmosphere rather than exposition. Using distinct color palettes, locations, and weather conditions, the series was designed as two visual worlds.

The first captures a sun-soaked camping escape—warm light, wooded clearings, and human connection—positioning the Bronco as an easygoing companion to everyday adventure.

The second world shifts tone entirely. Set deep within dense, overcast woods, the Bronco becomes something more mythic. Leaning into the Sasquatch nameplate, the vehicle is framed as an almost elusive presence—part machine, part legend—discovered rather than staged.

Together, the images explore how environment, light, and narrative context can shape perception of a brand without changing the product itself.